72% of Roblox players enjoy it on their phones.1.5 million are playing as you are reading this. 202 million people play Roblox every month.The Most Amazing Roblox Facts in 2022 (Editor’s Choice) Read along to learn more about exactly how popular Roblox is and what lies ahead. In 2020, it skyrocketed in popularity, more than doubling its user base. And Roblox is quite something-its player count rivals that of Fortnite. Initially released in 2006, the game became big over a decade later when made available on AppStore and PlayStore. Roblox achieved it with a culture that values long-term thinking, employees with a founder’s mindset, a laser focus on end users, and an organizational structure that helps them stay creative and engaged.A pandemic is normally a horrible thing. The company’s decision to embrace UGC opened it up to a whole new world of innovation, well beyond what its employees could envision or manage. Thanks to their own creativity, Robloxers can now walk fashion show runways, experience an eagle’s flight, or figure out how to flee natural disasters with friends. Sixteen years later Roblox boasts nearly 50 million active daily users and millions of developers, who have created experiences such as Let’s Be Well, a game about recovering from depression, and Royale High, a virtual high school. Everyone agreed that user-generated content (UGC) would be the key to making the platform great. The idea was simple but ambitious: create an online space where people from anywhere in the world could do anything-construct buildings, run businesses, battle enemies, play sports, attend concerts-together. When Roblox launched, in 2004, its user base was made up of friends, family members, and about 100 tech enthusiasts recruited via Google ads to serve as impartial advisers.
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